SEO Strategy for Brands Ready To Grow

I help businesses uncover organic search opportunities, build smarter SEO strategies, and adapt to the changing search landscape.

Who I Am

Hi! I’m Madison — an SEO and search strategist who loves figuring out how to help brands get discovered.

I’ve spent my career in SEO, content, and digital marketing, growing organic search programs across competitive industries and leading teams responsible for driving meaningful traffic and revenue.

Over the years, I’ve worked across technical SEO, content strategy, digital PR, keyword research, site migrations, and organic growth, while partnering closely with content, product, development, and leadership teams.

Most recently, I’ve focused on the evolving world of AI search and AEO — thinking beyond traditional Google rankings and about how brands can show up wherever people are searching for answers.

I’m most energized by the intersection of strategy, creativity, and data. I love digging into a problem, figuring out why something isn't working, and building a strategy that actually moves the needle.

I'm also a big believer that great SEO isn't something that happens in a silo. The best results come from bringing together content, technical teams, PR, product, and business strategy.